eSIM Market Revolution
With large companies such as Google, Apple and Samsung leading the market for consumer devices with eSIM, smartphones are expected to take the lead in growth due to their 84.7% average market share between 2018 and 2023.
The consensus is that the eSIM is in an acceleration phase as it has been adopted by handset vendors and is receiving MNOs‘ support all over the world.
What Needs to be Solved in the eSIM Consumer Market?
- Device makers have a hard time ensuring that their prototypes work with different MNO profiles in their target markets.
- eUICC adds complexity to the manufacture process and poses a prototype validation challenge to device makers.
- If the device acquired by the customer does fail to download the mobile operator's profile, it may lead to an increase in calls to customer care centers, add costs to your operation, and increase customer dissatisfaction.